Quarterly OKRs — vs board targets
Grow net sales to ₹250cr
240.7cr
target 250cr
96% to target
Lift EBITDA margin to 15%
14.0%
target 15%
93% to target
Compress CCC to 25 days
28d
target 25d
89% to target
DMS coverage (ECO) to 70%
63.5%
target 70%
91% to target
Forecast accuracy to 92%
91.0%
target 92%
99% to target
Action items — from anomaly detection
| Priority | Area | Issue | Metric | Recommended action |
|---|---|---|---|---|
| High | Cost | Quick Commerce margin dilutive at 13.0% › | CM 13.0% | Re-negotiate platform commission; shift to higher-price packs (PPA); cap promo depth. |
| Medium | Cash | 2 distributors overstocked › | 2 distributors | Rebalance primary orders to secondary run-rate; enforce stock norms. |
| High | Cost | ₹1025.6L purchase invoices blocked on price variance › | ₹1025.6L | Resolve PO price master; release or dispute blocked invoices. |
| Medium | Cost | ₹190.0L trade claims unsettled › | ₹190.0L | Automate claim validation vs scheme master; clear valid, dispute invalid. |
| Medium | Cash | ₹165.0L receivables 60+ days › | ₹165.0L | Prioritise collections on top overdue accounts; tighten export/MT terms. |
| Medium | Grow | 6 salesmen below 55% coverage (ECO) › | 6 DSRs | Re-plan beats; enforce must-sell range; retrain low-productivity DSRs. |